3 venues. One brand. 47 bookings from Instagram and Meta Ads in the first month.
A Brisbane restaurant group with three venues had inconsistent branding, no ad spend, and was losing foot traffic to newer competitors. Our Full Send package delivered a half-day shoot, 60 days of content, Meta Ads, a booking landing page, and an email sequence — and drove 47 new bookings in the first month.
47
New bookings (month 1)
$4.20
Cost per booking (ads)
8x
Return on ad spend
The challenge
Each venue had its own Instagram account, run by different managers, with no brand consistency. The food photography was iPhone shots in bad lighting. They had never run paid ads. A new competitor had opened nearby with a slick Instagram feed and was pulling away their Saturday night crowd. The owner knew social media mattered but couldn't get three venues aligned on a single strategy.
What was really happening
The three separate Instagram accounts had a combined 1,200 followers, but engagement was almost zero. Posts were sporadic — sometimes 3 in a day, then nothing for two weeks. The food photography was inconsistent: some shots looked great in natural light, most were dark or cluttered. There was no link-in-bio, no booking CTA, and no way to track if social media was actually driving customers. The owner was spending $2,000/month on a newspaper ad that generated maybe 5 bookings — but wouldn't invest in digital because 'we tried Facebook ads once and it didn't work.'
Our approach
We ran our Full Send package across all three venues: a half-day professional shoot covering food, interiors, and team across all locations (42 edited photos, 6 Reels), 60 days of unified content for a single brand account, Meta Ads setup with three ad creative variations targeting foodies in a 10km radius, a conversion-focused booking landing page, a 3-email welcome sequence for new subscribers, and brand guidelines to keep future content consistent. Three strategy calls over 14 days to align the owner and all three venue managers.
How we built it
The shoot was the centrepiece. We spent a half-day across all three venues — capturing hero dishes, cocktails, interiors, and the kitchen team in action. The 42 photos and 6 Reels gave us enough content to fuel 60 days of posts without repeating. We consolidated the three accounts into one brand account and set up the Meta Ads with three variations: a Reel ad, a carousel of hero dishes, and a testimonial-style creative. The landing page was a single-page booking funnel with location selector, menu preview, and a prominent 'Book Now' button linked to their reservation system. The email welcome sequence captured Instagram followers who clicked the link-in-bio and sent three emails: a welcome with signature dishes, a 'meet the chefs' story, and a booking prompt with a first-visit offer.
Results
- ✓47 new bookings attributed to Instagram and Meta Ads in month one
- ✓Unified brand account grew to 2,100 followers in 6 weeks
- ✓Meta Ads achieved $4.20 cost per booking — 8x return on ad spend
- ✓Email welcome sequence converted 22% of new subscribers to bookings
After the engagement
The client moved to a monthly Growth Retainer at $1,200/month for ongoing content management and ad optimisation. The Meta Ads cost per booking dropped to $3.10 by month three. The unified brand account hit 3,500 followers within three months. The owner has since increased the monthly ad budget from $500 to $1,500 after seeing the tracking data — and retired the newspaper ad entirely.
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