Complete online presence in 7 days. First client enquiry on day 9.
A growing Brisbane accounting firm had an outdated website and no social media presence. Our Launch Pad package gave them 30 days of content, optimised profiles, and a clear content strategy — and they received their first inbound social media enquiry before the content calendar was half-finished.
Day 9
First inbound enquiry
47 → 380
Instagram followers (month 1)
7 days
Full delivery
The challenge
The firm had five accountants and relied entirely on referrals and their existing client base. Their Instagram had 47 followers and hadn't been posted to in 8 months. Their Facebook page had a cover photo from 2019. They knew they were losing potential clients to firms that showed up when people searched 'accountant Brisbane' or 'tax agent near me' — but nobody on the team had the skills or time to fix it.
What was really happening
The firm's online presence was actively hurting them. The Instagram bio said 'Accounting firm' with no location, no CTA, and a broken link. The Facebook page listed old opening hours and had reviews turned off. The content they had posted was generic stock-photo quotes that didn't reflect their expertise. When a potential client found them on social media, the impression was 'small, outdated, probably not taking new clients.' The firm was actually growing fast and actively wanted new business — but their online presence told the opposite story.
Our approach
We ran our Launch Pad package: a full brand and social media audit, 30 days of content captions tailored to accounting (tax tips, business deductions, end-of-financial-year content), a content calendar, bio and profile optimisation across Instagram and Facebook, and 5 branded Instagram story templates in Canva. Delivered in 7 days with a 30-minute strategy call to walk the team through everything.
How we built it
The audit identified three quick wins: updating the Instagram bio with a clear CTA and booking link, turning on Facebook reviews (the firm had happy clients who would review), and replacing the cover photo with a professional team shot (we directed them to take one with a smartphone using our shot guide). The 30 days of content was structured around three pillars: expertise posts (tax tips, deduction guides), trust posts (team introductions, office culture), and CTA posts (booking prompts, free consultation offers). The Canva story templates gave them a branded way to reshare client wins and promote seasonal services. The content calendar was built in a shared spreadsheet with post dates, platforms, and copy — ready to execute without any marketing knowledge.
Results
- ✓First inbound enquiry via Instagram DM on day 9
- ✓Instagram followers grew from 47 to 380 in the first month
- ✓30 days of content ready to post — no more scrambling for ideas
- ✓Consistent brand voice across all platforms for the first time
After the engagement
The firm posted consistently for the full 30 days using our calendar. They upgraded to a Growth Engine package in month two to add a professional shoot and Google Business Profile optimisation. Six months later, 30% of their new client enquiries come from social media or Google — up from zero.
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